Essay in Brockman Book
Pundits now invoke culture to explain all manner of tragedies and triumphs, from why a disturbed young man opens fire on a politician, to why African-American children struggle in school, to why the United States can’t establish democracy in Iraq, to why Asian factories build better cars. A quick click through a single morning’s media, for example, yields the following catch: gun culture, Twitter culture, ethical culture, Arizona culture, always-on culture, winner-take-all culture, culture of violence, culture of fear, culture of sustainability, culture of corporate greed.
Yet no one explains what, exactly, culture is, how it works, or how to change it for the better.
A cognitive tool that fills this gap is the culture cycle, a tool that not only simply describes how culture works, but also clearly prescribes how to make lasting change. The culture cycle is the iterative, recursive process by which 1) people create the cultures to which they later adapt, and 2) cultures shape people so that they act in ways that perpetuate their cultures. In other words, cultures and people (and some other primates) make each other up. This process involves four nested planes: individual selves (their thoughts, feelings, and actions); the everyday practices and artifacts that reflect and shape those selves; the institutions (such as education, law, and media) that afford or discourage certain everyday practices and artifacts; and pervasive ideas about what is good, right, and human that both influence and are influenced by all these levels. (See figure below). The culture cycle rolls for all types of social distinctions, from the macro (nation, race, ethnicity, region, religion, gender, social class, generation, etc.) to the micro (occupation, organization, neighborhood, hobby, genre preference, family, etc.)
Social scientists succumb to another form of this oppositional thinking. For example, in the face of Hurricane Katrina, thousands of poor African-American residents “chose” not to evacuate the Gulf Coast, to quote most news accounts. More charitable social scientists had their explanations ready, and struggled to get their variables into the limelight. Of course they didn’t leave, said the psychologists, because poor people have an external locus of control, low intrinsic motivation, or low self-efficacy. Of course they didn’t leave, said the sociologists and political scientists, because their cumulative lack of access to adequate income, banking, education, transportation, healthcare, police protection, and basic civil rights makes staying put is their only option. Of course they didn’t leave, said the anthropologists, because their kin networks, religious faith, and historical ties held them there. Of course they didn’t leave, said the economists, because they didn’t have the material resources, knowledge, or financial incentives to get out.
The irony in the interdisciplinary bickering is that everyone is mostly right. But they are right in the same way that the blind men touching the elephant in the Indian proverb are right: the failure to integrate each field’s contributions makes everyone wrong and, worse, not very useful.
The culture cycle captures how these different levels of analyses relate to each other. Granted, our four-level process explanation is not as zippy as the single-variable accounts that currently dominate most public discourse. But it’s far simpler and accurate than the standard “it’s complicated” and “it depends” answers that more thoughtful experts often supply.
Moreover, built into the culture cycle are the instructions for how to reverse engineer it: a sustainable change at one level usually requires change at all four levels. There are no silver bullets. The ongoing U.S. Civil Rights Movement, for example, requires the opening of individual hearts and mind; and the mixing of people as equals in daily life, along with media representations thereof; and the reform of laws and policies; and fundamental revision of our nation’s idea of what a good human being is.
Just because people can change their cultures, however, does not mean that they can do so easily. A major obstacle is that most people don’t even realize that they have cultures. Instead, they think that they are standard-issue humans—they are normal; it’s all those other people who are deviating from the natural, obvious and right way to be.
Yet we are all part of multiple culture cycles. And we should be proud of that fact, for the culture cycle is our smart human trick. Because of it, we don’t have to wait for mutation or natural selection to allow us to range farther over the face of the earth, to extract nutrition from a new food source, or to cope with a change in climate. And as modern life becomes more complex, and social and environmental problems become more widespread and entrenched, people will need to understand and use the culture cycle more skillfully.